Interesting one, I use Adsense on most of my websites, which generates a few pence a day (be nice if it was a lot more) and the latest Adsense option that looks like it willbe coming soon, is Video Ads using the normal Adsense Javascript insert code.
I visited the site that's started all the buzz, but couldn't see any Ads, a gap where it might have been... so couldn't get a screen grab - I'll keep an eye out for this, but when it comes down to it, would video inserts fit with the site(s) esepcially since most of the videos wouldn't be contextual.
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